The contest challenged stores to not only make a creative display, but market their grapes, as well. The winners were based on their display, sales over the past year, and how creative produce workers got when making their display. Many stores came up with themes to compliment their grape stands.

Together Mace employees Dana Gutknecht and Brad Mace came up with an old-fashioned theme. It involved Lucille Ball’s famous grape smashing episode from “I Love Lucy.” Other posters showed customers all of the varieties of Chilean grapes and what part of Chile that particular variety comes from.

For three weeks, Mace Supermarket promoted the grapes, and their award-winning display could be seen in the produce section of the Cuba grocery store. As part of the promotion, produce workers passed out grapes to customers as they strolled past the display. Several workers even dressed up for the special occasion.

The first place prize was a $500 American Express gift card, which was split between Gutknecht and Mace. “I spent my half on a set of tires, while Brad spent his on household items,” joked Gutknecht.