When you get done feasting on Thursday and making your plan of attack for “Black Friday” and “Cyber Monday,” be sure to keep in mind a couple of other special days coming up that can make a big impact on our local community. Make sure you participate in “Small Business Saturday” and “Giving Tuesday.”
Small Business Saturday is this Saturday, November 24, and it is dedicated for shopping at local, small businesses. We are proud to promote this annual event, which was created by American Express in 2010, as a way to help small businesses get more customers. We have even published a special pull-out section full of Small Business Saturday shopping ideas in this week’s newspaper.
Shopping at local businesses is not only a great idea this Saturday, but throughout the holiday season…and the rest of the year. If you can buy what you need locally, you should always do so, for the betterment of local businesses, the local economy, and local governments.
According to a “Small Business Economic Impact Study” commissioned by American Express, an average of two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community. Further, every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing local goods and services.
The study also found that if small businesses in the U.S.—defined as businesses employing fewer than 100 employees—were a country, they would have a GDP of $4.8 trillion, equivalent to the GDP of Japan, the third largest economy in the world. In addition to small businesses directly employing members of the community, spending by those small businesses and their employees in the area also supports local jobs. In fact, for every 10 jobs at a small business, another seven are supported in the local community.
Spending locally also keeps tax revenue in your community where it will benefit you the most. When you shop with your area small businesses, sales tax revenue supports a wide range of local services that you enjoy on a daily basis, from police and fire protection to parks and recreation.
Keep your money as close to home as possible and support local businesses, local jobs, and local government by taking part in Small Business Saturday, not just this Saturday, but all year.
This coming Tuesday, Nov. 27, you can also participate in the worldwide #GivingTuesday event by giving to your favorite charitable organizations. And when you do so, keep that local, too.
Now in its 10th year, Giving Tuesday is designed to kick off the charitable giving season. The event celebrates and supports giving and philanthropy and harnesses the potential of social media to encourage people to help bring about real change in their communities.
Watch your favorite social media platforms on Tuesday for giving opportunities from a wide range of local organization. You will often be able to give a direct donation through your social media app, like Facebook, or you will be directed to organizations’ websites to make a donation via credit card or PayPal.
Be sure you save a little money from all your holiday shopping and spread the wealth on Giving Tuesday to help some of those who are a bit less fortunate than you.
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